Add Google Analytics to Functions.php in WordPress

The following code will add Google Analytics tracking code to your WordPress site’s header. Simply replace “UA-000000000-1” with your analytics UA tracking code and insert the snippet into functions.php.

// Insert Google Analytics into the site header
function mwx_google_analytics() { ?>
 ///////// ADD YOUR GA SNIPPET HERE /////////
  <?php
  }
add_action( 'wp_head', 'mwx_google_analytics', 10 );